Kai Cenat Clothing Brand

Ruei is my personal brand — created because i wanted clothes i’d genuinely wear. 2 days agokai cenat announced his new clothing line vivet last week in a long youtube video, and now he's getting dragged for being "pretentious". Jan 13, 2026kai cenat has announced "i quit" in a lengthy video that serves as an announcement for his new clothing brand.

Jan 14, 2026kai cenat unveils his fashion brand, vivet, in a raw “i quit” video about growth and reinvention. Jan 14, 2026in a conversation with his mother, kai spoke about what vivet means and what the brand stands for: "the name of my clothing brand that i want to call it is vivet.

8 hours agokai cenat shocked the internet on january 13 with a 23-minute youtube announcement that initially terrified fans. Jan 14, 2026on january 13, twitch streamer kai cenat uploaded a cinematic 23-minute youtube video titled i quit, a headline that initially shocked his global fanbase. Jan 14, 2026screenshot by dot esports via kai cenat on youtube the biggest reveal from the video was kai’s official move into fashion with the launch of his clothing brand, vivet.

2 days agotl;dr -key points kai cenat’s twitch hiatus was not a retirement, but a creative reset after mafiathon 3. He revealed a secret youtube channel, kai’s mind, documenting his personal growth.. Jan 14, 2026kai cenat has announced the launch of his new clothing brand, titled vivet, through a cinematic 23-minute youtube film titled “i quit”.